Privacy Policy

This Privacy Policy (or “Policy”) explains how Pregon Media Group LLC (“El Tiempo Newspaper,” “we,” or “us”) collects, uses, and shares information about you when you use our mobile app, and any other online products and services that link to this Policy; subscribe to our mobile app; receive our emails and newsletters; and attend our events (collectively, the “Services”) or when you otherwise interact with us or receive a communication from us related to the Services. For certain Services we may provide you with additional privacy information that supplements this Policy. Other El Tiempo Newspaper services may refer to a different privacy policy, and for those products or services this Policy does not apply.

You understand that your personal data, including any data you provide, is processed by El Tiempo Newspaper in the United States, which may have different data protection standards if you reside in another country.

This Privacy Policy covers the following:

Information We Collect

Information You Provide to Us. We collect the information you provide to us directly when you use the Services, including when you:

• Register an account or for a newsletter; register for or attend an event; participate in a contest, promotion or survey.
  • Contact information such as your name, e-mail address, street address, and phone number;
  • Demographic information such as year of birth, gender, general location such as city or state;
  • Professional Information such as job title, industry, and education; and
  • Payment information such as your credit card number (processed by our third-party payment processor) and expiration date, where appropriate to process a financial transaction you have requested.
• Submit Content to the Services or Interact with Content.
  • User-Generated Content such as comments, content in message boards, images, photos, videos, online ads you post, or other content you provide to the Services. Please review our Discussion and Submission Policy for more information about our practices applicable to content that you submit to certain areas of our Services.
  • Actions You Take Related to Content such as sharing content; customizing newsletters, notifications, and alerts; and liking, replying to, or reporting (and providing additional information regarding) comments.
• Contact Us or Provide Feedback.
  • Contact information such as your name, e-mail address, street address, and phone number;
  • Comments, requests, and questions you submit through customer service interactions with us; and
  • Survey responses.

Automatically Collected Information. We automatically collect certain information about your use of the Services or your device. For example, we may collect:

• Device information such as hardware model, IP address, device identifiers, operating system, browser type and settings (like language and available font settings) and settings of the device you use to access the Services.
• Usage information such as the Services you use, the time and duration of your use, and other information about your interaction with content, such as the articles you read and how you interact with our emails.
• Location information such as general location derived from your computer’s IP address, your mobile device’s GPS signal, or information about nearby WiFi access points and cell towers that may be transmitted when you use certain Services.

Information From Third-Party Sources. We may receive online or offline information about you from other sources, which we may combine with other information we receive from or about you. For example, we receive information from:

• Other Users, including your contact information if they provide you a gift subscription.
• Enterprise Subscribers, such as your employer or educational institution who provide us with your email address so you can register an account and use the Services.
• Publicly and commercially available sources, as permitted by law, including contact information, demographic and professional data, and interests.
• Social Media Services, if you interact with us through a social media service or log in using social media credentials. Depending on your social media settings, we may have access to your information from that service, such as your name, email address, friend or followers/following list, profile and demographic information, current city, comments about or reactions to our Services, and the people/sites you follow.
• Data analytics providers and advertising partners, including usage information, and information about your activity and transactions on other websites or platforms or with other companies.

Other Information We Collect. We also may collect other information about you, your device, or your use of the services in ways that we describe to you at the point of collection or otherwise with your consent. You may choose not to provide us with certain types of information but doing so may affect your ability to use some of the Services.

How We Use Information

We may use your information:

To Provide and Manage the Services, including to:

• provide account access, process your registrations and subscriptions, send you electronic newsletters, and/or enable you to participate in the features (such as commenting) provided by the Services;
• provide customer service;
• understand and resolve technical issues, app crashes and other issues being reported;
• personalize the Services, including content and recommendations (including via email). Through such features, we are able to bring you information and content tailored to your individual interests and needs.

To Contact You. We may periodically contact you with Services-related updates, new features you are entitled to access, legal information, customer service communications, newsletters and alerts (where applicable, based on your registrations and preferences), surveys, offers, promotions, and other information that may be of interest to you.

To Better Understand Our Readers and Users and Improve our Services. We analyze our users’ interactions with the Services along with demographics, interests, and other information to better understand and serve our users and to improve our Services.

To Deliver and Measure Advertising, Including Personalized Advertising. We and third parties may use your information to deliver you ads, promotions, and offers that may be personalized to you, and to measure the placement, frequency, efficacy, and compliance of advertising and ad impressions (including contextual and targeted ads). The ads are for us and third-party advertisers and appear both on and off the Services.

We and third parties may use cookies and other tracking technologies to understand how you use the Services and facilitate serving relevant ads. This helps us determine if you have seen an ad before, tailor ads to you, including based on your activity, and avoid showing you duplicate ads. 

We may also use other information we have collected about you, such as demographic and personal information (e.g., e-mail address) for purposes related to advertising, including personalized advertising.

To Protect the Rights of the Services and Others. We may use your information that we, in good faith, believe is necessary or appropriate to secure, protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, its employees or agents, or other users, and to comply with applicable law and legal process.

With Consent. We may otherwise use your information with your consent or at your direction.

How We Share Information

We may share your information with:

• Affiliates within our family of affiliated companies.
• Business Partners to provide you with services that you participate in or request, such as co-sponsors of a promotion that runs on our Services. We are not responsible for the privacy practices of these entities.
• Service Providers that provide services on our behalf, such as hosting vendors, advertising service providers, list managers and payment processors.
• Other Parties When Required by Law or As Necessary to Protect Our Users and Services includingas we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees or agents or users, or to comply with applicable law or legal process, including responding to requests from public and government authorities.
• Social Media Services, if you log into the Services with a social media service or if you connect a social media account with the Services. In that case, we may share your information with that social media service depending on your settings. The social media service’s privacy policy then applies to their practices regarding your information.
• Third Parties that Provide Analytics, Content, Advertising, or Functionality. Third parties may collect or receive certain information about you and/or your use of the Services to provide content, ads (including personalized ads), or functionality, or to measure and analyze ad performance, on our Services or other websites or platforms.
  • We may share or allow third parties to collect device information (e.g., browser type, IP address, or device ID), usage information, or click information obtained through cookies or other tracking technologies. Some of this information may be combined with information collected across different websites, online services, and other linked or associated devices. We try to limit how our third parties can use the information they gather from you or that we provide. However, some advertising and analytics vendors combine information they gather about you through our Services with information they receive from others in order to target ads to you across other services and to improve their own services. 
  • We may also share information, including personal information about you (e.g., e-mail address) in hashed or other obscured format, for advertising purposes, including personalized advertising, either on our Services or for our products on other websites or platforms. Recipients are prohibited from using this personal information for their own purposes.
• Other Parties in Connection with a Corporate Transaction. We may share information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization, or in contemplation of or due diligence related to such a corporate transaction.
• Otherwise With Your Consent or At Your Direction. We may also share information about you with third parties whenever you consent to or direct such sharing.

We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated data about how users are using our Services.

Third-Party Content and Links

Our Services may embed content from, or link to, third-party websites and services, including social media platforms, that are outside of our control. We are not responsible for their practices and this Privacy Policy does not govern those third parties’ content, services, or use of your information.

Account Management & Privacy Choices

Account & Subscription Management. You may access or modify your El Tiempo Go account, update your information, and email newsletters associated with that account on the User Profile page.

Email Promotions. You agree on receiving commercial email messages from us.

Analytics. Some analytics providers we partner with may provide specific opt-out mechanisms. For example, you may opt out of having Google Analytics use your information for analytics by installing the Google Analytics Opt-out Browser Add-on.

Personalized Advertising. You may choose whether to receive certain personalized (also known as targeted) advertising from participating ad networks, audience segment providers, ad serving vendors, other service providers or entities by visiting websites operated by the Network Advertising Initiative and Digital Advertising Alliance or if you are a user in the European Economic Area, Your Online Choices. These third-party tools may have limitations such as the browsers on which they are effective. Many mobile devices also allow you to opt-out of certain personalized advertising for mobile apps and related tracking using the settings within the mobile app or your mobile device. For more information, please check your mobile device settings.

Browser Signals. Some web browsers may transmit a “do-not-track” signal. Because there currently is no industry standard concerning how to treat such signals, the Services currently do not take action in response to these signals. 

Information for Certain Users Outside the United States

Under applicable law in the USA, EEA, Mexico, and Latin America, the El Tiempo Newspaper is considered the “data controller” of the personal information we handle under this Policy. In other words, El Tiempo Newspaper is responsible for deciding how to collect, use and disclose this information, subject to applicable law. Our contact information appears at the end of this Policy. Residents of certain jurisdictions may be able to request one or more individual rights set forth in “Individual Rights” below under applicable law.

International Transfers. The Services are headquartered in the United States, where we process and store information. We may also store information on servers and equipment in other countries depending on a variety of factors, including the locations of our users and service providers. We will ensure that transfers of personal data to a third country or an international organization are subject to appropriate safeguards. By using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in and to the U.S. and other countries, where you may not have the same rights as you do under local law.

 

Data Security

We have in place physical, electronic, and managerial procedures to help protect the information we collect. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of our systems, nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the Internet.

Children’s Privacy

We do not knowingly collect any personal information from children under the age of 16 without parental consent, unless permitted by law. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

Changes to this Privacy Policy

We may modify this Privacy Policy from time to time. We will notify you of changes by posting changes here, or by other appropriate means. Any changes to the Privacy Policy will become effective when the updated policy is posted on the Services. Your use of the Services or your provision of information to us following such changes indicates your acceptance of the revised Privacy Policy.

For More Information. Please contact us at info@eltiempogo.com.